Building Holland goes digital

The innovation event Building Holland is getting a digital version. The first online version will be held on Thursday, June 25, and will focus on Circularity. Four digital editions will be organized annually. Building Holland Digital is part of the changed strategy. In the coming years, Building Holland will transform itself into a ROI-driven platform.

According to Head of Events at Building Holland Dirk van Gemert, this is a logical development. "For visitors, we become an accelerator for innovation, knowledge and connection in the construction and real estate sector. For our partners, we are a platform that ensures that their sales funnel is filled. With this, we combine a physical event with four online moments throughout the year."

The first Building Holland Digital is open to a maximum of five hundred visitors; only Building Holland partners can participate in the online event. Visitors can take a seat on the mainstage, listen to interesting keynotes, they can participate in innovation tables and visit the innovation boulevards. In all cases, interaction between visitor, partner and keynote is encouraged.

Van Gemert: "We especially want to market a tool that enables networking. There is ample opportunity for that in Building Holland Digital. Visitors and partners can literally look each other up. They can also use an elevator pitch of up to 180 seconds to find out whether they find each other interesting. In addition, all online partners have their own stand which they can set up as they see fit."

Easyfairs is offering Building Holland partners three participation packages that will ensure maximum visibility at the online events. Together with the partners, Easyfairs is working out the program over the next two weeks. The program will be announced at the beginning of June. From then on, it will be possible for visitors to register.