Liemar continues to grow: strategic partner for steel and metal construction

2025 is a special year for us, because in November we will celebrate our 40th anniversary. This is a milestone that marks our long-standing presence and expertise in the industry. But as always, we'd rather look forward than back. We are growing rapidly and transforming from software vendor to strategic partner for our customers. The question is: how do we maintain our personal approach and high service level in the process? Commercial director Niels Oudenaarden and technical director Barry van den Reek share their views on the opportunities and challenges this development brings.

Growing with vision

Our client base has grown significantly: 57% over the past five years, including 36% over the past three years. We see this as the result of our clear vision of the industry and our focus on the future. Niels: "The industry is changing rapidly. Companies are facing growing demands around efficiency, flexibility and digitalization. They are not just looking for a supplier, but a partner who thinks about the long term, about how you organize your business and make the right choices to be ready for the future. We do not offer standard software, but solutions that make companies stronger, both now and in the future.'

This strategic role naturally brings new responsibilities. Niels: "We are increasingly involved in clients' strategic choices. That requires in-depth knowledge of the industry, but also a personal approach. Only if you really understand the market can you help companies at this level.'

Personal contact and long-term relationships

Personal contact is therefore always central. At companies around us we see ticket systems and helpdesks that take days or weeks to respond. We opt for direct communication. Barry: 'We really want to unburden customers and that cannot be done through a tape or ticket. We pick up the phone. Short lines and a personal approach make the difference.' This has led to long-term customer relationships. Barry: 'Our customers know they can count on us and that trust is paramount to us.'

Strengthening in Belgium and consulting

Our growth also means that we want to further strengthen our position in Belgium. We are therefore looking for a new account manager to support companies there. Expanding the consultant team is also a spearhead. Barry: 'Our consultants help customers optimize processes and get the most out of our solutions. This requires not only technical knowledge, but also strategic insight. That's why we train our consultants internally, so they have a good understanding of both our product and our way of working.'

40 years of Liemar: start of a new phase

Niels: 'We continue to innovate and improve. The success of the past few years shows that we are on the right track, but we stay sharp.' Barry adds, 'Digitalization and data-driven work are crucial for the future. We make sure our customers are at the forefront of this, so they can focus fully on their core business.'

Moving forward with confidence

We are committed to sustainable growth, team expansion and further development of our solutions. The focus is on ensuring quality and maintaining the personal approach that customers have valued for 40 years. We believe growth is not just about numbers, but about strengthening relationships and building lasting partnerships. As Barry puts it, "At Liemar, everything is about the customer. It always has been, and it always will be - also in the future.'

Want to know more?

Want to know more about Liemar, our vision for the industry and our growth ambitions? Contact us, we'd love to hear from you!

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